P3 MASTERMIND CASE STUDY
BRENT REAVES

 

How Smokey John’s Bar-B-Que Transformed Profitability

Smokey John’s Bar-B-Que has been a staple in Texas for over 40 years, serving up legendary hickory-smoked meats and Southern hospitality. Founded by John “Smokey” Reaves in 1976, the family-owned restaurant built its reputation on great food and a welcoming atmosphere. But even with decades of success, financial consistency remained a challenge.

A Mindset Shift for Consistent Profitability

Before joining P3, Brent struggled with fluctuating profits. “We were up and down—some months were profitable, others weren’t. The biggest shift since joining the program has been our mindset. We’ve completely changed how we approach profitability and now believe we should be making money every month.”

A Support System That Drives Growth

One of the most valuable aspects of the P3 Mastermind was the ability to learn from other restaurant owners. “Being in the program, I saw others making changes and growing, and that inspired me. It gave me the courage to make tough choices because I knew success was possible for me too.”

Tangible Results and a Clear Path Forward
With the tools and strategies from P3, Brent gained the confidence to improve financial performance—even during slower periods. “Chip gave us the okay to make money when we’re slow, and that was a game-changer.”

By applying what he learned, Brent has built a stronger foundation for long-term success, ensuring that Smokey John’s continues to thrive for future generations.

To learn more visit: smokeyjohns.com

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