Food culture in America is at an all-time high, and yet it’s never been more difficult to run a profitable restaurant. Costs are rising, and markets everywhere are oversaturated. You have to be crystal clear about the kind of experience you’re crafting, and who you’re looking to serve.

I’ve spent the last 20 years working in hospitality, the last four of those running my own company. Chip Klose Creative is a digital media agency based here in New York City where I work with restaurants and brands to help them grow their online presence. Content Strategy, SEO, Social Media, Permission Marketing, and more… all tools we use to help patrons find their next great meal.

What began as something of an accident has become a whole new career, and this podcast is just the next step in my journey. More than anything, I want to create a space where we can talk about big ideas. And that’s because I believe we need to start thinking about our business in a whole new way. I want you to understand your product from the inside out so that you can better serve your guests.

Each week we discuss a different topic, then finish with a short assignment. Nothing crazy, just a simple way for you to start implementing some of the concepts we discuss here on the show.

“Information is only as valuable as the action it inspires.”