Danni purchased her first restaurant, Steve's Hot Dogs, in March 2020, just before the COVID-19 pandemic hit. As a new restaurant owner, she and her team at  faced numerous challenges, especially during the unprecedented times of the pandemic. They struggled to navigate the hospitality industry, streamline menus, cut costs, and establish efficient procedures. Realizing the need for guidance, they sought Chip's coaching to gain valuable insights and expertise.

Chip helped Danni evaluate her acquired business, rebrand it, and define a clear focus. By focusing on the strengths, she was able to streamline the menu and improve the brand identity. This strategic approach led to success and set the stage for future growth of her complete business, HUSTL Hospitality Group.

Adapting to Customer Expectations

When Danni's team moved to a larger location, their customers expressed dissatisfaction with the counter service model. Chip provided guidance on implementing technology and transitioning to a table service model. This adaptation to customer expectations helped maintain customer satisfaction and retain their loyalty.

He also encouraged Danni to involve her team in achieving profit targets, empowering them to contribute to the success of the business. 

The Results

The guidance and coaching provided by Chip yielded remarkable results for HUSTL Hospitality Group. Despite the challenges posed by the pandemic, Danni's restaurants thrived and became a local favorite in St. Louis.

By leveraging Chip's expertise and implementing his recommendations, Danni achieved substantial improvements in profitability and customer satisfaction. Danni's team now operates with a clear focus on long-term success and has developed a proactive approach to managing their business.

To learn more about each of HUSTL Hospitality's restaurants, visit their websites at

stevesmeltdown.com / steveshotdogsstl.com / fountainonlocust.com