What exactly is a Customer Journey Map?
It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company. Simply put, it’s a way of identifying all the steps it took to turn a regular person into a customer, and big companies are constantly trying to understand the path people take to get to them. Usually, you’ll see the map broken into six different stages, but for restaurants I use seven:
Stage 1 – Discovery
Stage 2 – Research
Stage 3 – Hovering
Stage 4 – Commitment
Stage 5 – Sale
Stage 6 – Experience
Stage 7 – Sharing
In this episode I explain how to build a Customer Journey Map, and the best ways to analyze the results.
CONTINUING EDUCATION: https://moz.com/blog/customer-journey-maps-whiteboard-friday
GET IN TOUCH: http://www.restaurantstrategypodcast.com