We’ve finally made it. We are at the end of this little five episode arc where we’ve been discussing the Five Pillars of Marketing. We started with IDENTITY, finding ways to talk about the product. Then we identified our AUDIENCE, or ICA. We figured out who they were and what their pain points were. We’re figuring out what problems they have that we might be able to solve. Next we discussed ways to identify our COMPETITION, and then in the last episode we talked about DIFFERENTIATION… figuring our ways to separate ourselves from the competition. Finally today we’re talking all about OPPORTUNITIES.
What exactly do I mean by Opportunities?
Everything about your restaurant… from the location, decor, music, staff, menus, signage, website, etc… everything is an opportunity for you to communicate something to your potential customers. So today’s episode is about figuring out all the different channels available to you… all the ways you might be able to tell your story to the people that matter: your customers!
We’ve put together a workbook if you’d like, a place to keep all your assignments together. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.
This week I’m linking to Daniel Pink’s book, TO SELL IS HUMAN.